Freecell Architecture
Freecell is an architectural firm based in Brooklyn, NY that strives to make site-specific, three-dimensional constructs that transform and question the use and perception of space, creating installations, residences, and furniture.
Due to its continuous growth, Freecell Architecture approached us with the need for a new and representative identity that would appeal to both artistic and high-end clients while reflecting the adaptative and organic nature of the firm.
We conceived the branding as an open system of logotypes, generated by projecting the brand into multiple surfaces; the resulting shape can be perceived from different perspectives, generating a new brandmark for each new angle.